Build a brand like Amazon, Netflix, and Starbucks

Binge Worthy Branding explains how your brand can survive in this noisy and competitive economy. Whether youʼre a marketing manager or a small business owner, this book will forever transform the way you think about branding and your customers. Each chapter provides relatable and practical ways to use AI-powered software so that you can build customer loyalty and outpace your competition.

Traditional marketing is dead
This book is written as an introduction to a new era of branding that Sterling calls “Binge Worthy Branding.” Rather than teach specific tactics or offer a step-by-step technical guide, Sterling will prepare you for the evolving expectations of your customers.

What do Amazon, Netflix, and Starbucks have in common?
Netflix automatically plays you the next episode in a series without you making any decisions at all. Amazon tracks your buying history and anticipates what you will buy next. Starbucksʼs mobile app rewards you for purchases and encourages repeat store visits.

The new personalization economy
If you follow the steps Sterling reveals in this book, you are guaranteed to build a brand that keeps your customers coming back for more.

Binge Worthy Branding Book Trailer

About the Author

Sterling McKinley Author- Keynote Speaker- Digital Marketing & Social Media Consultant

Sterling McKinley is a windowpane-suit-wearing, international keynote speaker who specializes in digital marketing and brand strategies. With more than a decade of experience working on projects with the Department of Defense, Bridgestone Golf, and Sprint, his firm, McKinley Media, provides digital marketing, social media, and branding strategies.

His writing and presentations are the perfect blend of useful, simple, practical, and relatable advice. His goal is to help brands become more human while building stronger connections with their customers. Sterling lives outside of Washington, D.C. with his wife and son. He enjoys traveling to speaking engagements worldwide.

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